Research on the Communication Strategy of Guilin Festival Culture from the Perspective of New Media

分类： 工程与技术科学 >> 工程与技术科学其他学科 提交时间： 2023-01-03 合作期刊: 《2022年第三届艺术设计、传播与工程科学研讨会》

Yuanyuan Tan Tao Wei Pengru Jiang

摘要： Through new media technology and new digital media communication channels, explore the local festival cultural experience and inheritance strategies in Guilin. By researching the current situation of protection of folk culture and the characteristics of new media forms, this paper analyses the relationship between the new media era and the digitization of folk culture, and elaborates in detail the specific methods of the diversified dissemination forms used in the dissemination of Guilin festival culture in the new media era. The innovative application of new media technology can help us inherit the traditional culture of Guilin folk festivals. In-depth study of cultural exchange mode, from the aspects of public cultural services, characteristic cultural development, and so on, to enhance the soft strength and attraction of Guilin local culture.

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